Small Business Spotlight: FERAL

“Everyone does something that we do, but there are very few stores that do everything we do.”
– Jimmy Funkhouser, Owner, FERAL 

Denver, CO | Owner: Jimmy Funkhouser | Retail Services

In 2016, Jimmy Funkhouser decided to quit his 10-year corporate career and follow his dream of opening an outdoor gear shop. Four short months after making that decision, and with the help of a loan from CEF, Jimmy opened FERAL Mountain Co.

At first glance, FERAL might look like any other outdoor store. Look closer and you'll see how Jimmy has built more than that.

FERAL is focused on community, sustainability, and, of course, the outdoors. Through its used gear program, and repair and restoration services, FERAL encourages outdoor enthusiasts to repair or sell their gear before buying new - helping to reduce waste and making gear more affordable and accessible for all.

Like any small business owner, Jimmy has faced challenges with his small business. In 2018, the store was forced out of its original location when their landlord decided to redevelop the Tennyson Street property. After raising $100k from the community via crowdfunding, FERAL reopened in a building down the street, keeping the business alive and even expanding its footprint.

With the COVID-19 business closures, Jimmy faced the threat of shutting his doors for good yet again. However, he was determined not to let that happen and sought out funding via the SBA Paycheck Protection Program. "The PPP loan through CEF saved our business," he tells.

Jimmy's determination and commitment to his community have paid off and the FERAL team is happy to continue making experiencing the outdoors more inclusive for all through their mission, "Create adventure."


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